70 years of science. Yours in every moment the work requires it.
Obi by The Predictive Index gives managers a tailored playbook — grounded in who's actually in the room — before the conversations that count.
Behavioral Intelligence for Moments that Matter
What is Obi?
The right words. Right when they need them.
PI insights have always been powerful. But until now, they lived in reports, in the software, or in your head. Managers couldn't act on them in the moment.
Obi changes that. A manager types in who the conversation is with and what's going on. Obi draws on that person's behavioral data — and delivers specific language, likely reactions, and a clear path forward. In seconds. Before they walk in.
It's not generic AI. It's not ChatGPT. Obi is a private behavioral intelligence tool, trained on PI's science and your organization's actual data.
Not AI. Behavioral intelligence.
There's a difference. Generic AI gives generic answers. Obi gives you a playbook built for the specific person in front of your manager — grounded in how they're actually wired. It runs inside your existing PI platform, follows your permission settings, and never guesses when it knows.
- Not ChatGPT or generic AI — Obi is trained on 70 years of PI behavioral science
- Not a replacement for the PI Champion's judgment — it scales your coaching, not the other way around
- Not generic advice — every response is tailored to the specific person in the conversation
Where Obi Shows Up
Before the conversations that count
Obi isn't a dashboard you check after the fact. It's a prep tool for the moments that define how people experience your managers.
Tough Feedback
Get a playbook grounded in how that specific person receives criticism — before you walk in.
First 1:1s
Know what motivates them, what puts them on edge, and what they need from a manager before you sit down.
Performance Reviews
Tailor the conversation to how each person is wired — so reviews feel constructive, not formulaic.
Conflict Between Two People
Obi reads both profiles and builds a navigation strategy — including where the tension is likely behavioral, not personal.
Org Change
Before a reorg or shift — know how different people are likely to respond and how to bring them along.
Coaching Conversations
Every playbook is built for the specific people in the room. No generic scripts. No one-size-fits-all guidance.
What Makes Obi Different
Not ChatGPT with a PI skin on it
Obi runs on a private AI trained on PI's behavioral science and your org's data. It respects every PI permission setting — and it never guesses.
Generic AI
✗ Generic advice based on job title or role
✗ No behavioral science foundation
✗ Ignores individual differences in how people work
✗ Anyone can access it, no permissions
Obi by PI
✓ Personalized to the specific people in the conversation
✓ Grounded in 70 years of validated behavioral science
✓ Trained on your org's PI data — private and permissioned
✓ Admin-controlled; respects all PI permission settings
Predictive Index Obi Frequently Asked Questions
Obi is an AI-powered Behavioral Intelligence assistant built into The Predictive Index platform. Unlike generic AI tools, Obi combines artificial intelligence with your organization's Predictive Index behavioral data and context to provide personalized guidance for managers. It helps leaders prepare for important conversations, coach employees more effectively, improve communication, and make better people decisions based on validated behavioral science rather than generic advice.
Behavioral Intelligence is the combination of artificial intelligence and validated behavioral science. Rather than providing one-size-fits-all leadership advice, Behavioral Intelligence uses behavioral data to deliver personalized recommendations based on how people naturally communicate, make decisions, and work. The goal is to help leaders have better conversations, strengthen teams, and improve performance through more informed people decisions.
General AI tools like ChatGPT and Microsoft Copilot generate responses from broad public knowledge. Obi goes further by using your organization's Predictive Index behavioral data, organizational context, and over 70 years of behavioral science to provide personalized leadership guidance. Instead of generic coaching advice, Obi delivers recommendations tailored to the specific people and situations within your organization.
Obi helps managers prepare for the conversations that matter most. Whether you're giving performance feedback, onboarding a new employee, navigating conflict, coaching someone through change, or holding a difficult conversation, Obi provides practical recommendations based on the individual's behavioral drives and your organizational context.
No. Obi is designed to support managers, not replace them. Great leadership still requires empathy, judgment, experience, and emotional intelligence. Obi acts as a behavioral coach, helping leaders prepare for important conversations by providing personalized insights and practical guidance based on behavioral science.
Obi securely uses existing Predictive Index behavioral data to understand how individuals naturally communicate, make decisions, respond to change, and prefer to be managed. It combines these insights with AI to recommend communication strategies, coaching approaches, and leadership guidance tailored to each employee.
Obi can help managers prepare for a wide variety of leadership situations, including:
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Performance reviews
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Difficult feedback conversations
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One-to-one meetings
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Employee coaching
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Career development discussions
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Conflict resolution
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Change management
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Onboarding new employees
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Team communication
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Hiring and interview preparation
Access Requirments
Available on the Inspire Plan
Obi is available to clients on the PI Inspire plan. Admins control access at the org level. As your PI partner, we can help you confirm your access or walk through an upgrade.
Ready to put Obi to work?
Let's talk about whether your team is set up to use it — and how to get the most out of it from day one.